How to Use Instagram for Business

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  • INSTAGRAM + CONTENT
  • INSTAGRAM + COMMUNITY
  • INSTAGRAM + BEYOND

Businesses of all sizes and across industries are finding marketing success on Instagram. The platform is highly effective for achieving branding goals such as:

  • Driving awareness for your brand or products
  • Shifting or reinforcing brand perceptions
  • Creating associations with celebrities and partners

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Creating content on Instagram

  1. Identity & voice: Develop a framework for bringing your brand’s identity
  2. Content themes: Establish regular content themes, or pillars
  3. Image subjects: Post photos and videos
  4. Image enhancement: Adjust your images with filters and other tools
  5. Text: Keep captions short and fresh. @burberry
  6. Location & people: Include the location of your photo or video
  7. Timing: Moderate the number of posts

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INSTAGRAM + BEYOND

  • Connecting your Instagram account with your accounts on other platforms
  • Embedding photos and videos on other websites

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